It is the third such appeal this year following similar weekend tragedies in both May and June.

Rye is a popular spot for bikers and is listed in bike magazines as a good stopping point.

Motorcyclists died in accidents at Brighton, Patching and Warham at the weekend.

A Sussex Police spokesman said: "Research shows the majority of riders who are out at the weekend use their motorcycle purely for leisure and they seem intent on using the roads within Sussex to test their skills and the potential of the bike to the limit.

"Unfortunately you have only got to make one mistake and it could be your last. 11 riders have already died on the roads of Sussex this year.

"Sussex Police support motorcycling, we are involved in the National Bikesafe scheme and have close links with riding groups in Sussex. We will however take positive action to enforce legislation and target riders who behave in an irresponsible or anti-social manner.

"We would also urge car drivers to be more aware of other roads users including motorcyclists and pedestrians. This time of year sees a huge increase in motorcycle traffic and many car drivers do not understand the performance and handling advantages a motorcycle has and are often surprised how quickly a motorcycle can change speed or direction.

"Bright sunlight can also cause a distraction and riders filtering through traffic are often easy to miss. Please take care when emerging from junctions and ensure good use of your mirrors before changing lanes.

"The responsibility for reducing deaths on our roads is not just a police problem it is the responsibility of everybody who uses the roads.

Supt Barry of the Roads Policing Unit said: "I have just taken over responsibility for the policing of roads within Sussex and I will be doing everything I can to keep people safe, however I am genuinely surprised at the recklessness with which some motorcyclists put themselves and others at risk.

"It may be that we need to redress the balance between enforcement and education as some riders are clearly not getting the message. I am looking to the public to report anti-social riding/driving which will assist the Road Policing Unit in targeting the persistent offenders who present the greatest risk."