Local mum Sarah Weal played a big part in persuading Fun Learning to move to Lewes.
And her role was acknowledged when she was invited to cut the ribbon to officially open the new premises on Monday.
Fun Learning has taken over the former High Street premises of Bright Ideas.
Also present at the launch was another Lewes local, Angela Roberts, the shop’s new manager and the building’s owner Martin le Fleming Shepherd.
He chose Fun Learning ahead of a number of chain stores to be his tenants, thus preserving Lewes’ tradition of fine independent shops.
The 2,000 sq ft outlet, which retains its quirky features, is the sixth opened by the family-owned business.
Ribbon-cutter Sarah is a friend of Sally Maclean, the eldest daughter of the company’s Director and founder (in 1993), Paul Braithwaite, and persuaded her it was just the sort of shop Lewes was crying out for.
Fun Learning is an independent children’s shop featuring educational toys. The ethos is that every child is different and by opening the boxes and discovering what’s inside, each staff member is given the tools they need to be able to advise customers and offer a solution.
It says: “It’s crucial to us that you leave Fun Learning with the right product or advice and not the latest promotion or craze. For this reason we encourage a hands-on experience in-store.”