A major new publicity campaign to find families and carers for children in need is being launched by East Sussex County Council.
Under the banner of “Could you fill this space?” the council is looking to reach residents who might be able to help a child in care by being the vital loving, caring support they need.
The campaign will include radio adverts, banners and posters in local communities, and a special website providing a range of information.
TV celebrity and ice-skating star Jayne Torvill will be providing the voice for the radio adverts. As patron of the East Sussex Foster Care Association Jayne has been a regular supporter of services for children in care in the county.
The campaign images feature a child being held aloft on the shoulders of an adult – supported and loved, smiling and happy – but the adult has been removed from the picture and a cut-out left in place. The challenge to residents is “could you fill this space?”
Residents are being urged to visit www.fillaspace.co.uk to find out more. They can also ring a special campaign hotline that has been set up on 01323 464129.
The council is looking for new foster parents who could look after a child in care either in the short term or for a longer period, as well as potential adoptive parents who could provide a child with a long-term home. But it also needs families that could provide a short-term home and help to older children, or carers for children with disabilities.