“You take your life into your hands” was the way one campaigner described crossing a Seaford road which various groups and organisations want made safer.
Think School Travel and Guide Dogs for the Blind have joined cllr Carolyn Lambert to call for a safe crossing in Belgrave Road, near the junction with Kingsmead.
An online petition has been set up to urge East Sussex County Council to take action.
Think School Travel founder Carol Edwards said: “It’s a nightmare crossing that road at that junction.
“You take your life into your hands. There have been some near misses and it’s about time there was a safe crossing on there.”
Campaigners say Belgrave Road, which bisects the west side of Seaford, is used as a rat run.
There is a large population to the north of Belgrave Road on the Kingsmead Housing Estate and the petitioners point out there have been several accidents over the last few years along this road.
So far the petition has attracted 55 signatures.
Cllr Lambert said: “Many residents have contacted me about the danger of trying to cross Belgrave Road.
“Children cross this road to access two of the primary schools in Seaford as well as Seaford Head Community College.
“Elderly and disabled residents have also expressed concern at the difficulty in crossing this road to access the town centre, and the police and local councillors have received repeated complaints about speeding.”
To sign the petition visit http://epetition.eastsussex.public-i.tv/epetition_core/
Cllr Lambert continued: “I am delighted to be working with Think School Travel who are doing invaluable work in encouraging parents to drive safely, park safely and walk safely to school.”
Seaford Primary School head teacher Jon Reynard said: “As a school we would welcome such an initiative as it would add significantly to our safety work here at Seaford Primary.
“We would encourage and support any measure that helped to make the healthy journey of our children to school safer.
“The ‘Think School Travel campaign has already had a significant impact on the health and safety of the children at our school and we actively support the work that they do. This initiative is another way that the campaign is helping and supporting the children that attend our school.”
A county council spokesman added: “We are grateful to residents for reporting concerns in their area. Once any petition is submitted we will consider it in the normal way.”