Fire fighters were called to Telscombe Cliffs this afternoon where a car had gone over a cliff.
The Coastguard alerted East Sussex Fire and Rescue Service at 4.13pm today (Wednesday January 19).
Specialist fire officers, a fire crew from Newhaven, a technical rescue unit and rope rescue teams from Battle and Bexhill have been mobilised to the incident.
Sussex Police are also attending at the scene, which is near to the Badgers Watch pub on South Coast Road.
No further information is available at this stage and the incident is ongoing.