Around £20,000 will be spent on revitalisation projects in Hailsham to help attract more shoppers into the town centre, councillors have agreed.
Hailsham Town councillors agreed to provide funding for several projects including promoting the Hailsham Town and Business Directory, which was set up by Hailsham Forward last year and the provision of improved signage in the town centre.
Hailsham Forward was set up after the town won £10,000 from the government’s Mary Portas High Street regeneration project.
The business directory means visitors to the town and residents have access to essential information about shop opening times and an interactive map of the town.
Shoppers can access the business directory on their smart phones by scanning a QR code displayed in shop window displays.
Soon shoppers will be able to scan the QR code on improved signage around the town centre and industrial parks.
The town council will also pay for larger QR signs, containing the business directory information, which will be posted in car parks around the town in the near future.
The QR code signs, in shop window format, are currently being distributed throughout the town centre.
Nigel Coltman, chairman of the town council’s Business Enterprise Committee, welcomed the decision.
He said: “National research had confirmed that nearly 70 per cent of the population have a smart phone and therefore have access to the technology that will scan the QR code and provide live information on all the services and businesses in the town.”
The council is also aiming to improve directional signage off the A22.
Hailsham Town Council also agreed the money would fund additional town centre litter bins and tourist signs on the main route into town.
The town council has set aside the money from its budget to introduce a number of tourist style directional signs off the A22 into Hailsham, detailing the town’s historic market town status together with symbols promoting the parish church, leisure centre and Pavilion Cinema and Theatre.
Mickey Caira, deputy town clerk and business enterprise manager, said the projects will help to revitalise the town centre.
He said: “These new projects carried out by the town council will make an important contribution to improving the local economy in Hailsham and help revitalise the town centre and surrounding urban environment.”