THE SUSSEX Archaeological Society has apologised to protesters after they allowed a controversial stunt by ITV to give the Long Man of Wilmington a sex change.
ITV and the archaeological society caused fury among Pagans and other protesters when they allowed fashion gurus Trinny and Susannah to add breasts and pigtails to the figure many believe is sacred.
As part of the programme, Trinny and Susannah Undress, ITV asked woman dressed in white to lie on the figure to create the transformation.
Chief Executive Office of the organisation, John Manley, said: 'The Sussex Archaeological Society would like to apologise to representatives of the Pagan community, or any other individual or groups, who might have been offended by recent television filming on the Long Man of Wilmington.
'It was not the society's intention to cause offence.
'The society is proud of its curation of the Long Man.
'In future the society will consult representatives of the Pagan community and other interested parties before sanctioning any significant activities.'
Newell Fisher was one of the protesters against the stunt and has now helped form a campaign group, Guardians of the Long Man.
As archaeological liaison officer of that group Mr Fisher said: 'We look forward to working with the Sussex Archaeological Society to help ensure the future welfare of the site.
'Our confidence in their custodianship has been restored.'
He said the protesters would continue their fight to stop the footage of the stunt being aired.
He said: 'We are absolutely determined this footage should not be shown as we feel it will encourage anti-social behaviour on the site.
'We heard people say they were going up there directly after the filming as the activities seem to make people think it is ok an we are extremely concerned about this.'