A petition speaking out against the latest proposal for a retirement complex in Seaford has already attracted 100 signatures.
Concerns raised include the more pressing need for affordable homes and strain on health services.
Pegaus Life’s website described the retirement complex, called Hortsley, as in the centre of Seaford, close to the town’s busy shops, restaurants and cafés and just a short walk from the beach and coast.
It called Seaford “something of a hidden gem” lying between the busier resorts of Brighton and Eastbourne.
The website continued that the pace of life in Seaford was rather more relaxed and that there were plenty of friendly, independent shops on the high street.
It also said the town had a lively and welcoming sense of community.
The apartments have been designed by award-winning architects RCKa.
Hortsley will have shared spaces such as a club lounge and a garden.
But writing on the petition website Bob M said: “Let’s have some really affordable housing and help young and older people alike,instead of lining the pockets of every Tom, Dick and Harry developer that worms its way into every available money grabbing scheme.”
And Gary W added: “Having to wait a week to see doctor as it is. We do not need any more retirement homes just flats for young families.”
Patrick H wrote on the petition website: “Seaford is or should be a vibrant growing town. The last thing it needs is to be regarded as a retirement haven.”
Pegasus Life has applied for planning permission to Lewes District Council to go ahead with the scheme.
Seaford Town Council has objected to the plans because the developer wants to turn commercial property into residential, also citing over development, overshadowing, out of keeping with the local area and lack of evidence for any need for more retirement homes in the town as reasons.
The council added it thought family and affordable homes were more needed.
Indeed the planning application has already attracted some letters calling for the proposal to be ditched.
Eversley Court on Dane Road has proved unpopular with some locals.
The controversial development replaced the last seafront pub The Beachcomber.
To sign the petition visit https://you.38degrees.org.uk/petitions/no-to-hortsley-development-in-seaford