Prizes will be up for grabs as the Lewes Cycle Challenge returns for another year.
The free competition encourages people who live and work in Lewes to ride a bike for just ten minutes or more.
It is aiming to cut congestion in the town, improve people’s health and get people cycling.
Challenge organiser Louise Dunn said: “Workplaces in Lewes are once again being invited to take part in a fun, free competition to encourage more people to ride bikes.
“Cyclists from the South East Coast Ambulance Service NHS Foundation Trust and Sussex Police are already logging rides.
“The challenge is hoping to build on last year’s success and see more people take to the streets, trails and cycle paths between 26 May and 15 June.
“Unlike most cycling events, the Lewes Cycle Challenge is all about encouraging people to simply hop on a bike so that they can experience the benefits of riding first hand.”
Prizes are still being sourced, but so far people who encourage someone who has not ridden a bike for more than a year will be able to win free cinema tickets.
And other prizes will include meals at restaurants and cycling accessories.
Anyone who lives or works in Lewes can cycle anywhere they like, anytime they like during the challenge.
The organisations and businesses that get the most staff riding for just ten minutes or more will win prizes.
Many of the prizes can be won simply by taking part.
It is even easier to log and track your rides with the new Love to Ride app (http://www.lovetoride.net/global/pages/smartphone_app)
Last year 39 organisations took part and 302 people recorded more than 22,553 miles via 1,687 trips.
It is being run by the social enterprise Challenge for Change in partnership with Lewes District Council. Registrations are now open and it is free to participate. For more information go to http://www.lovetoride.net/lewes