Seaford Lifeguards were delighted with a £9,000 donation by property developer McCarthy and Stone which will be used to pay for a new quad bike.
The voluntary group operates a lifeguarding service on Seaford Beach from May to September at weekends and Bank Holidays.
The developer came under fire after it demolished the last seafront pub in the town, The Beachcomber, to make way for the retirement complex Eversley Court in Dane Road.
Chairman of Seaford Lifeguards Peter Gwilliam said: “We’re delighted to have been beneficiaries of McCarthy and Stone’s generous donation.
“Being a voluntary organisation, every penny we receive makes a huge difference to us, so this money will certainly go a long way to strengthening our already world-class Lifeguard Service and training centre, which offers rescue and medical training across the UK.”
Seaford Lifeguards was established in 1970 and provides a volunteer lifeguard service on Seaford Beach. It launched the National Lifesaving Academy in January 2013.
Peter said the money would be used to buy a new quad bike, replacing one of their current vehicles which is reaching the end of its life.
He said the bikes cost between £10,000 and £11,000.
They will look for a more powerful model to cope with the steep incline at the beach.
Sales and marketing manager for McCarthy and Stone, Julie Ward said: “At McCarthy and Stone we’re always keen to give back to the communities in which we build, and the local lifeguards provide such a valuable service to the people of both this town or beyond, that we really felt it our duty to support the incredible work they do.
“Many of our existing homeowners at Eversley Court have already shown an interest in learning more about the lifesaving techniques the Lifeguards use, which will only help to make Seaford Bay a safer place to be.
“We are very proud that we have been able to play a part in building what we think will continue to be a very beneficial community partnership in the future.”