The eagerly-anticipated Tour of Britain should be a bonanza for Seaford and Newhaven businesses.
The penultimate stage of the UK’s greatest professional cycle race, and the country’s largest free-to-watch sporting event, comes to East Sussex on Saturday, September 13.
Local accommodation providers, restaurants, takeaways, coffee shops and pubs are poised to cash-in.
And history suggests a massive boost to the local economy.
According to an independent report, commissioned by The Tour, an extra £5.9m was injected into Devon’s economy as a direct result of the 2013 stage and it was watched by more than 250,000 spectators.
A recent survey of more than 3,200 spectators revealed that, based on an average group size of 1.4 people, day visitors spent £62 per group and overnight visitors spent £105 per group.
Plans are already being developed in Seaford and Newhaven to celebrate the arrival of the tour.
Music and arts festival Seaford Live will hold events in a marquee from lunchtime onwards on September 13 and the town council is appealing for residents to volunteer on the day.
And the Fete de Newhaven will be held on September 13 to coincide with the tour. It will have a cycling theme with cycling events and stalls.
Newhaven Town Council is organising a photo competition with a prize of a £50 gift voucher from Mr Cycles for the best photo taken in Newhaven on the day.
Photographs to be submitted by email to firstname.lastname@example.org or paper copies to the town council offices with the entrants name, address, email address, telephone number and age if under 18.
The deadline for receipt of photos will be Sunday September 28 with the winner to be announced before October 10.
Local leaders made their way to Ditchling Beacon to launch of the Tour of Britain’s Sussex stage last week.
East Sussex County Council leader cllr Keith Glazier and transport and environment lead member cllr Carl Maynard were joined by dignitaries from Brighton and Hove City Council and West Sussex County Council.
Riders enter the county near North Chailey, heading through Uckfield, Horam, Hailsham, Eastbourne and East Dean. They then head west through Seaford, Newhaven and Lewes, then take on Ditchling Beacon before passing through Brighton for the finish.
To win VIP tickets and a jersey signed by the race winner visit www.eastsussex.gov.uk/tourofbritain
The Tour of Britain, won last year by Sir Bradley Wiggins, will approach Seaford on the A259 around 2pm.
The riders will then travel along Sutton Avenue, Dane Road, Marine Parade and then the A259 into Newhaven.
They will then take Lewes Road north and pass through Piddinghoe and Southease.
The 140 mile (225.1km) stage, which begins in Camberley, has been made possible with support from East Sussex County Council, West Sussex County Council and Brighton and Hove City Council.
It will finish on Madeira Drive in Brighton.