A bus is the latest initiative to help raise the profile of the Brighton and Hove and Lewes Downs Biosphere Partnership bid for a UNESCO reserve.
With its newest partner, the Brighton and Hove Bus Company, the partnership launched the ‘Back Our Biosphere Bid’ emblazoned bus on Thursday March 14.
The bus also has a HERE HERE symbol and strapline ‘for a world-class environment’, along with the website address.
The aim is to help raise the profile of the bid for a UNESCO Biosphere Reserve for the area and to encourage people to respond to the public consultation which ends on April 22.
The bus will be based at the Whitehawk garage and will be used on a variety of routes - butmainly the 23 from Falmer to the Marina via Queens Park; the 21 from Brighton Station to the Marina via Elm Grove and the 14 from Brighton to Peacehaven and Newhaven.
It will also substitute on to route 1 as needed.
Roger French, Managing Director of Brighton & Hove Buses, said: “We are pleased to be supporting this exciting initiative and doing our bit to reduce pollution and improve the environment.
“In recent years we have invested heavily in cleaner and more fuel efficient buses and now have 13 hybrid buses in service.
“Buses are also a great way of moving large numbers of people around the area and important for the local economy.”
Chris Todd, Chair of the partnership said: “We very much welcome this support from our newest partner and hope that this highly visible presence on our streets will increase awareness of the Biosphere bid.
“We would like as many people as possible to respond to our consultation to help support our bid.
“It only takes 30 seconds to respond to the questionnaire and seven clicks of the mouse.
“It really is that easy, but if people want to add more detail and take longer we would appreciate that as well.”
A Biosphere Reserve is an international site of excellence to bring together nature conservation and sustainable development in practice, as a working example of a more balanced relationship between people and nature.
The United Nations Educational, Scientific and Cultural Organisation (UNESCO) is the body that awards this status.
The reserve area lies roughly between the River Adur to the River Ouse, including the majority of the South Downs National Park, Brighton & Hove, Lewes, Newhaven, Peacehaven and Telscombe.
It covers some 340 sq km, including sea and is about the size as the Isle of Wight.