Lewes man Chris Hawes has raised more than £1,000 for charity ... by having his luxuriant beard shaved off.
He said goodbye to the impressive regal whiskers he had spent a year growing and grooming to show his support for Sense, the National Deafblind and Rubella Association.
The hair-raising experience took place at The Barber Shop in the Riverside Centre, Lewes, where Chloe Cooper did the honours with clippers and a cut throat razor.
“It took about half-an-hour,” she said. “He was very relaxed – he nearly fell asleep!”
Chris, 49, of St Anne’s Crescent, Lewes, said: “I have sported quite a magnificent beard and moustache for the last year or so.
“But I finally gave in to pressure and comments about peak beards being reached. Also remarks about Captain Bird’s Eye.
“So I decided to remove it completely. There was a clause to its removal though. I wanted a good cause to benefit.”
Though his wife Claire was glad to see the back of the beard, Chris’s six-year-old daughter Elysia was disappointed to see it go, as she thought it rather “snuggly”.
In order to collect donations from friends, family, work colleagues and connections Chris, a London-based banker “with a heart”, set up a Just Giving page.
It can be visited at www.justgiving.com/Chris-Hawes1