People are buying three times the amount of wildlife products from the RSPB compared to this time last year, according to latest figures.
Bird food and nest boxes have always been huge sellers for the RSPB, but since the charity launched its biggest-ever campaign, Giving Nature a Home, sales of non-bird related products have seen an increase of 232 per cent.
Homes for hedgehogs have been the RSPB’s biggest sellers, with sales more than doubling since last year.
The popularity of the products could be linked to the charity’s award-winning TV advert, which aired over the summer and stars one of the prickly creatures.
But it’s not just hedgehogs people want to encourage into their gardens. A mini bug house for insects and a bat detector both sold two and a half times more than they did last year.
The charity’s biggest growth has been on the Ladybird & Lacewing Box, of which sales have almost trebled.
Supporters have also bought thousands of packets of seeds to grow plants which provide food and shelter for wildlife.
One hundred per cent of all profits is spent on conservation work to help save birds and other wildlife.
Sales of just 24 different types of wildlife products have funded nearly £50,000 worth of conservation work in the past four months.
Sophie McCallum, RSPB’s south east communications manager, said: “These figures are great news – not just because these sales mean more money will be going into conservation, but because they prove people want to do what they can to help Give Nature a Home in their own outside spaces.
“Nature in the UK is in trouble and some of our more familiar garden species are among those suffering serious declines.
The RSPB sells a range of products that can help you Give Nature a Home. Visit rspb.org.uk/shop