This December, Pets at Home in Newhaven will be running its Santa Paws appeal to help ensure that Newhaven’s abandoned animals aren’t forgotten this Christmas.
The Santa Paws appeal collects gifts and donations for abandoned animals during the festive season.
Now in its fourth year, the team at Pets at Home Newhaven want to help local abandoned animals have a happy Christmas.
Between 1 and 24 December, the store will be encouraging customers to buy an extra gift or make a donation to benefit a needy pet at a local animal rescue.
Customers can also help to buy a pet a Christmas dinner for just a 50p donation, with all money going to a local animal welfare charity to supply much needed food over the Christmas period.
Store manager Aidan Goatley says: “Not every pet is lucky enough to be treated at Christmas and that’s why we are launching our Santa Paws appeal again this year.
“Customers simply pay for their gift at the till and receive a sticker to place on the product.
The gift can then be placed in the charity collection bin found in store. We will then invite local rescues to come in and collect whatever has been donated.”
Scott Jefferson, marketing director from Pets at Home adds: “Our Christmas research has recently revealed that 92% of British pet owners plan to buy their pet festive gifts this year and 48% create a special Christmas meal for their pet to enjoy, ensuring they don’t miss out on the big dinner.
However it can be a different story for animals in local rescues so we want to help out as much as we can through our Santa Paws campaign.”
Last year, the initiative raised more than £114,000 for animals being cared for in UK re-homing centres.
Santa Paws is run by Support Adoption For Pets, an independent charity established and supported by Pet at Home.
The charity has raised more than £2 million in the past 12 months thanks to the fundraising efforts of its store colleagues and customers, with the money used to provide financial support to animal welfare charities and local re-homing centres across the UK.