The principal of Sussex Coast College got a right soaking this week when he braved the Ice Bucket Challenge for charity.
Clive Cooke was nominated by his colleagues, vice principals Dan Shelley and Biram Desai, to take part in the fundraiser, which has swept the world by storm in recent weeks.
Both Mr Shelley and Mr Desai received a drenching themselves last week.
The Ice Bucket Challenge at Sussex Coast College was in aid of Hastings-based Charity for Kids, which was set up three years ago to help sick and disabled children in 1066 Country.
Mr Cooke had the icy water tipped over his head on Wednesday (September 10) in front of students and staff in the atrium at the Station Plaza campus. Sat in the centre of a paddling pool, he had the bucket poured over his head by his PA, Caroline Jackson.
Collection buckets from Charity for Kids went around the balconies, raising £350.
Sarah Lawson, chief executive officer for Charity for Kids, said: “We would like to thank everyone involved with the Sussex Coast College Ice Bucket Challenge. The funds raised from the event will go back out into the local community to help sick, disabled and terminally ill children.”
To add a donation, visit www.charity4kids.co.u. To see the hilarious video, visit www.facebook.com/sussexcoastcollege.
The Ice Bucket Challenge involves dumping a bucket of ice water on someone’s head to promote awareness of motor neurone disease. It has become popular since July, with celebrities and other personalities taking part in aid of the Motor Neurone Disease Association, although some individuals have opted to donate their money to other charities.