MEET Gabi the rapping camel who is helping Southern Water promote water efficiency on TV.
The company has formed a partnership with GabiH2O, a new company established to help deliver water efficiency messages to schoolchildren, but it has the support of Nickelodeon UK and Nicktoons whose television programmes are seen by millions of viewers.
Along with children’s favourites Spongebob Squarepants and Power Rangers, viewers are now being introduced to Gabi – a rapping cartoon camel offering advice such as ‘Turn off the tap when brushing your teeth’ and ‘Take a shorter shower’.
This new initiative links with Southern Water’s existing ‘Save Water, Save Energy, Save Money’ campaign which features water efficiency advice delivered by a nine year-old water stewardess
Gabi also features on Nickelodeon’s bespoke microsite www.nick.co.uk/gabih20 and GabiH2O’s own dedicated website www.gabih2o.com where a host of other advice is available, plus games, videos, music and lots of GabiH2O goodies for kids to win. There is also a resource kit for teachers to download so that the water cycle can be taught to Key Stage 2 children.
“This is the essential part of the package to us,” said Geoff Loader, Southern Water’s Director of Communications.
“It complements the resource material we already make available to schools but with the backing of a major children’s TV network, it should open doors to take vital water efficiency messages to a wider audience in a fun way.
“We plan to keep the messaging fresh by running a number of competitions with prizes such as a trip to Nickelodeon Land theme park in Blackpool, adopting a camel at Marwell Wildlife Park or keeper experiences and mini camel safaris at the Oasis Camel Sanctuary in Suffolk.
“Gabi the camel is the UK’s first animated TV character promoting water efficiency and we’re delighted to be in partnership with GabiH2O and Nickelodeon.”
It’s a partnership which has already impressed Water Minister Richard Benyon who said: “I want to make sure that across government we are supporting this kind of initiative.
“I’m really impressed by the engagement with children, and the use of water as a medium for learning. It’s an incredibly powerful tool.”