On the back of last year’s Tour de France win for Bradley Wiggins and team GB’s success at the Olympics, it’s no surprise that the uptake at this year’s Lewes Cycle Challenge looks set to be a record breaker.
There are already a total of 36 companies which have signed up.
And there is still plenty of time for anybody who lives or works in Lewes to join in.
The Lewes Cycle Challenge runs from Monday May 27 to Sunday June 16,
Registration is easy at www.lewescyclechallenge.org.uk
It is a fun, free competition where workplaces compete to see who can get the most people to ride a bike, although individuals can take part and win prizes too.
Challenge organiser Louise Skipton-Carter said: “It doesn’t matter if they haven’t been on a bike for years and they only need to ride for ten minutes to be eligible to win prizes.
“Participants can cycle anywhere they like, anytime they like, over the three week Challenge period.
“Unlike most cycling events, the Lewes Cycle Challenge is all about encouraging people to simply hop on a bike so that they can experience the benefits of riding first hand.”
A live league table on the Challenge website will show which organisations are in the lead.
Organisations both large and small are joining in this year including Tesco, Waitrose, The Guild of Master Craftsmen, Fujitsu Siemens, Hanover Displays, Lewes Prison, South East Coast Ambulance Service, Lewes Smith, Equilibrium Complementary Health Centre, the Sussex Express, Priory School and Sussex Downs College, amongst others.
There are a whole host of prizes to win just by participating, including a new bike worth more than £500 sponsored by Lewes Cycle Shack, tickets to the ‘Gentlemen of Road the Stopover’ in Lewes and an overnight stay with champagne afternoon tea at Pelham House Hotel.
The top team to take part will win either a Harveys brewery tour or a luxury hamper from award-winning Lewes food store Cheese Please to share with colleagues.
The Lewes Cycle Challenge was run in Lewes in 2011 with much success. Three months after the event, 42 per cent of the non-cyclists who took part were still cycling.