Brrrr-brace yourself! It’s the Seaford Lifeguards New Year Dip on Sunday, January 5, at 11am.
About a dozen lifeguards will be charging into the wintry water to raise money.
They will be joined by other groups generating cash for their own causes, in a tradition which goes back to 1970.
Pete Gwilliam, from Seaford Lifeguards, said: “It is one of our major fundraisers.
“It’s an enjoyable event as well. We are very keen to expand it.
“We do invite more charities to take part but it is a bit daunting in the first week in January.
“But it is warmer in the water than it is outside!”
All are welcome to take part in the dip and raise money for charity or the Lifeguards.
Onlookers are welcome to come along and cheer the brave participants on.
The event usually attracts around 100 to 150 spectators.
And raises a healthy £500. In fact it is one of the Lifeguards’ biggest fundraisers.
Seaford Baptist Church will be taking part this year to raise money, as will Ben King from Seaford Town Council.
After the dash in and out of the water, guests and participants will be invited back for soup and mince pies at Seaford Lifeguards’ headquarters.
Money is raised on the day through sponsorship and a collection.
Pete added: “All this is dependent on the weather.
“If it’s blowing a gale then we won’t go in but postpone it until the following Sunday.”