A community campaigner and entrepreneur has launched a new t-shirt as part of a campaign to restore Bottle Alley, which is this year celebrating its 80th anniversary.
Clive Gross, of St Leonard Central, Marina, has created a special t-shirt marking the 80th anniversary of the iconic landmark, built in 1934.
It was part of engineer Sydney Little’s plans to spend £49,200 on improving the promenade between the west end of the White Rock baths and London Road.
Featuring a 1930s ‘lino cut’ style image of Bottle Alley under the banner of “Bottle Alley For All,” the t-shirt was inspired by the campaign efforts of the Bottle Alley Restoration Group, who launched a petition in May.
The petition, which has some 600 signatories, is urging Hastings Borough Council to restore its original appearance and to maintain it as a public gateway between St Leonards and Hastings.
Clive said: “With the many millions of pounds being given by the Heritage Lottery Fund and other grant organisations for the restoration of the pier we are in danger of losing sight of the entirely unique feature next door which is such a vital part of the St Leonards seafront and the legacy of Sidney Little.
“I wanted to find a way to help raise the profile of Bottle Alley and support the campaign to see it restored and kept as part of our remarkable town for the next 80 years.”
“Many people have been voicing their concerns that the various structures that have been popping up along our seafront bear no relation to its design and history and detract from our seafront as an attraction rather than add to it.
“Architectural tourism is a growing area of interest and one which Hastings is in a great position to capitalise on – but only if our heritage is preserved and enhanced rather than dumbed down.”
The Bottle Alley t-shirts are available exclusively from the newly opened St Leonards Central store at Marine Court and they can also be ordered via its website at www.stleonardscentral.co.uk.
T-shirts cost £18 and a donation of £5 made from each sale will be made towards the restoration campaign.
To sign he petition please visit: www.epetition.eastsussex.public-i.tv/epetition_core/community/petition/2755.