Dog-owners are being warned about letting pets off their leads near cliff tops after two dogs were reported as having fallen from Beachy Head on Sunday (November 10).
Coastguards were called to search for the dogs but as of Monday morning, neither dog had been found.
A spokesman for Solent Coastguard who were called out to search for the dogs, said, “They are both still missing.
“At this stage, considering the time and place where they went off, they are presumed dead.”
The pets, one of which is a Labrador, fell in two separate incidents at Beachy Head and Birling Gap.
Experts said some of the dogs are often chasing seagulls, rabbits and butterflies and are oblivious to the dangers below.
Last month Newhaven lifeboat was called to Rough Brow where a dog had jumped off the cliffs.
In the summer, dog Lola was the only dog to surive a fall from the cliffs at Seven Sisters in 23 years.
Lola’s owner was out for a walk along the cliff tops about 30 foot away from the edge when the dog chased a bird and plunged into the sea.
Newhaven Coastguard advises owners to keep their dogs on leads when they are near cliffs.
It also said people should never go after their pets into the water or even look over the edge, as the ground can be loose and crumbling.
Coastguards are reiterating warnings about dogs on the cliffs and urging owners to think twice before letting their pets roam free, not only for the safety of their animals but also for that of the cliff rescue teams, especially with darkness closing in earlier in the afternoons.