Many of us need a cup of coffee in the morning to get us going - and now there’s a car that’s just the same.
On Friday shoppers in Peacehaven were treated to a caffeine boost with a difference, as The Co-operative’s Coffee Car or “Bean Machine” made a stop at the Meridian Centre store to celebrate Fairtrade Fortnight, ending on March 10.
The vehicle recently set the Guinness World Land Speed Record for a car of its kind and went on a UK-wide tour to raise the profile of the Fairtrade movement.
This year marks 10 years since The Co-operative Food converted all its own-brand coffee to 100 per cent Fairtrade, and Peacehaven shoppers can pick up a free sample to enjoy at home on Friday, between 2pm and 3pm.
The “Bean Machine” was invented by eco-engineer and conservationist Martin Bacon, from the Teesdale Conservation Centre, County Durham, and is powered by coffee chaf pellets, the waste product from coffee production.
Phil Brown, manager of the Meridian Centre Co-operative Food store, said: “It’s vital we educate people about the Fairtrade movement and the power it has to change lives.
“I’m sure the eye-catching tour of our coffee car will certainly spark conversations around the subject, it certainly did here in Peacehaven.
“Whether a coffee-producer in Guatemala or a tea producer in Kenya, Fairtrade enables people living in some of the world’s poorest countries to escape poverty and empower themselves and their families.
“The Co-operative was at the very forefront of the Fairtrade movement and has continued its commitment by adding new ranges of Fairtrade products every year and we are proud to celebrate 10 years of 100 per cent Fairtrade own-brand coffee, and this fantastic fortnight with our Peacehaven shoppers.”
Its sourcing policy goes beyond delivering typical Fairtrade premiums to suppliers, meaning the business also provides additional investment to communities across the globe, helping them improve sanitation, productivity, education and training.
The Co-operative’s extensive Fairtrade range covers everything from chocolate to fruit and nuts, cereals, hot and cold drinks, cakes and a market-leading wine range.
To encourage shoppers to switch, The Co-operative is offering a selection of deals on a wide variety of Fairtrade products throughout Fairtrade Fortnight.