Sussex County Cricket Club and Brighton & Hove Albion Football Club have agreed a new partnership that will see the clubs taking advantage of closer working ties in off-field activities.
This will include promotional and marketing initiatives, merchandising, and more regular liaison between club staff from various departments.
The first visible evidence of this innovative tie-up took place during Monday’s Sky Bet Championship match with Blackpool at the Amex, as Sid the Shark was on hand with Albion’s very own mascot Gully, whilst Chris Jordan was interviewed on the pitch at half-time.
Zac Toumazi, Chief Executive of Sussex County Cricket Club, said, “Whether you follow football or cricket or both, this is good news, and to be honest it is overdue. We have two great professional clubs in this city and it makes absolute sense that we share knowledge, expertise and reach into the community to help make the Sharks and Seagulls as successful as possible, both on and off the pitch.”
Paul Barber, Chief Executive of Brighton & Hove Albion Football Club, said “It makes great sense for the two clubs to work together. As our season draws to an exciting end, the cricket season is just beginning.
“It’s an opportunity for us to help promote cricket throughout the summer, while Sussex will promote our new season in July and August.
“Undoubtedly, working together will benefit the wider community of sports fans and will enable us to bring elite football and first-class cricket to a greater number of people.”