A trip to the pub in Brighton became that bit more exciting when Grolsch switched on the green light across the city.
The leading brewer for more than 400 years has turned it into a ‘Green Light District’ until December 7.
So what does it mean? Grolsch coupons will be handed out around Brighton by mobile teams in New Road and in front of the Brighton Wheel.
These entitle the bearer to a free bottle of Grolsch delivered by a VIP waitress to the table at one of the participating bars - the Prince Albert, Queens Head and Molly Malones until tomorrow (Saturday November 30) and then the Hobgoblin, Hare and Hounds and Blind Tiger in the second week (December 4 to 7).
New Road will also include three bicycle taxis which will transport customers to participating bars free of charge as part of the VIP service.
Not only that but top light graffiti artist Michael Bosanko, of the current TalkTalk adverts fame, will perform live at one of the pubs per night.
Customers will be invited to be part of their own piece of artwork with prizes for the best designs; top prize will be a trip to Amsterdam to attend a light graffiti workshop.
Each pub will also receive a bespoke light art canvas to display.
At the launch on Wednesday (November 27), a bunch of media types were treated to a trip on the Brighton Wheel, lit green for the event.
We were whisked to the Temple Bar, where we experienced the VIP waitress service, calling for a fresh beer simply by pressing a button on each table.
Then we became the subjects of the talented Michael Bosanko who draws around you with torches to create abstract patterns or a picture of your choice, with cats, guitars, wine glasses and a fierce creature among his creations that night.
The verdict from us all was it was all great fun, so why not help paint Brighton green while you have the chance.
Find out more about Grolsch at www.grolsch.co.uk and Michael Bosanko at www.michaelbosanko.com