Spokeswoman Jill Woolf said the company took its social responsibility seriously and appreciated that headlines and details about the rise in temperature, the plastic problem and wildlife extinction are all sobering issues.
“Even though producing a theatre show at this time of year is challenging enough, the company is making a concerted effort to be green in everything it does this festive season and beyond.
“They are adopting a merchandise-free pantomime this year and will not be selling flashing wands, plastic souvenirs or anything that cannot be recycled. Director James Weisz and his team believe the true spirit of Christmas is a collective experience and not about buying single-use plastic items to play with at a show, so audiences will be able to meet the cast after performances and take their own photos with them, rather than be charged for images or merchandising.
“In addition, JW Productions strive to reduce print material to a minimum and ensures that papers are from recycled origins which can be recycled again. Costumes and sets will be stored for future use or donated for others’ use.
“The venue, Attenborough Centre for the Creative Arts, at the University of Sussex, always encourages public transport where possible and has excellent bus, bike and rail links to and from Brighton and Lewes.”
James added: “This is one of the reasons why we love performing at Attenborough Centre for the Creative Arts aside from it being an immersive, friendly, welcoming and wonderful theatre.
“This year’s panto and other productions from JW Productions are for children, families and the community of Brighton and Hove so the company feels it has a responsibility to demonstrate good practice to its audiences. It hopes as many local people as possible will go along to support and enjoy its performances. The company stages three productions a year at Brighton Open Air Theatre (BOAT) as well as the Christmas pantomime at Attenborough Centre for the Creative Arts.”
Peter Pan runs from December 14-31; http://www.attenboroughcentre.com; 01273 678822;