Cast your vote for local retail by buying British!

At a time when many retailers are struggling to fill their shops, savvy businesses are choosing to complement their High Street presence with an online outlet to bridge the gap. Battle-based British Design British Made has embraced this trend and launched a new, fully-fledged ecommerce site to embrace internet sales for their stunning range of homewares, fashion and bodycare – all made in the British Isles.

“There’s something about the British sense of style and design that encourages people to think that little bit differently” says Proprietor Paula Williams. “We’ve searched the country for British designers and manufacturers who have something to offer that gives your self, your home or your style an edge – plus there’s an integrity in supporting our own British talent”.

With this in mind, it made sense to choose a local website development agency with a proven track record and so Hastings based FAT promotions Ltd won the contract. “We loved the ethos of this business from the outset” says FAT promotions’ Managing Director Fiona Allman-Treen, “so it was essential to us to honour that within the design and creation of the website, working closely with the client every step of the way to ensure this wasn’t diluted as the build progressed. We like to think we are Paula’s web design department now!”

New sales are already ringing the online till and the product range is growing as new designers and creators approach to be part of the future development of the site. “‘It seems to have really captured people’s imagination” says Paula, “and with a program of continuous development already in the pipeline, we can see ourselves going from strength to strength with the new website.”

If you’d like to take your retail business to a whole new market (including dedicated mobile sites to make sure Google can see and list your company), contact FAT promotions on 01424 858123 today and see what they could do for you.