Charity ale named after Dame Vera Lynn proves a hit at Bedlam Brewery near Ditchling

Bedlam Brewery at St Helena Farm released The Dame in October, a limited 4.2 percent ABV amber ale dedicated to the memory of the wartime singer, who lived in Ditchling until her death in June 2020.

The team pledged to donate 20p from every drink sold to The Dame Vera Lynn Charitable Trust, which helps children with cerebral palsy and other motor learning impairments.

Within three months they had sold 4,608 pints in cask and 1,765 500ml bottles.

Sales director Danny Hoskins presented a cheque for £1,274 to Dame Vera’s daughter Virginia Lewis-Jones and son-in-law Tom on Saturday, March 20, Dame Vera Lynn’s birthday.

“We were delighted with how well The Dame was received during these challenging times,” said Danny, adding that Brewery staff were saddened to learn of Dame Vera’s death last year.

“Many of our customers took the opportunity to raise a glass in her memory and to make a small contribution to causes dear to her heart,” he said.

Virginia, a trustee for Dame Vera’s charity, said: “We are thrilled that the beer has been popular and sold so well, and we are extremely grateful for Bedlam’s interest and involvement with the Dame Vera Lynn Charitable Trust.”

Danny said he was pleased to present the cheque as the UK looks towards ‘more positive times’.

He added: “Here’s to you Dame Vera. Thanks for all the memories you have left us with and, on your behalf to all of our customers, keep smiling through.”

Click here to find out more about the Dame Vera Lynn Charitable Trust.