More than 10million tons of food is thrown away annually in the UK, which is estimated to be worth £17billion a year — but Phil says the move to team up with Too Good To Go has taken the popular West Sussex businesses' food waste from 'very little to zero'.
The partnership allows app users to search for the stores taking part in the scheme, where they can collect "magic bags" of surplus stock, at affordable price, that is still within its best-before date.
Phil, who oversees shops in Bognor, Chichester, Rustington and Worthing, said: "We are delighted with how the partnership is unfolding. It’s flourishing. We have operated with very little waste up until now because we pride ourselves on our efficiency but now we are proud to have zero waste.
"These bags not only save fresh food from going into the bin, they also offer families the opportunity to purchase our award-winning treats at a bargain price.
"Customers check the app by searching within their location for businesses offering food. They then schedule a time to pick up the goody bag.
“As a business we are very conscious of our social responsibilities and we are always looking at how we operate with an eye to better help the planet.
“When you hear climate change experts say that reducing food waste is one of the most important things we can do to reverse global warming, it's an easy decision to make to try to do our bit.
The app now operates in over 110 different towns and cities in the UK and 11 countries across Europe including France, Germany, Spain and Italy.
A Too Good To Go spokesman said: "Every day, delicious, fresh food goes to waste — just because it hasn’t sold in time. Too Good To Go lets you find and rescue this food so it gets eaten instead of thrown away. Great food at great prices, served with a side of environmental kudos."