Innovative marketing course launches in Bognor Regis

The Track, based at Bognor Regis Railway Station, will offer a ‘learn at your own pace’ marketing course for business owners wanting to grow their enterprise.

Launching on March 1, the six-week course will cover 'a range of topics', from how to write a sales and marketing brief for your business, to branding, creative tactics, storytelling and the psychology of influence.

Those who register will, each week, be sent a PDF lesson full of guidance, real-world examples and simple exercises.

Learners can also attend a live zoom webinar if they wish to ask questions, get feedback on the exercises or discuss how that week’s learning can be applied to their own businesses.

The training is being delivered by Bob Maddams, co-community manager at The Track, to help businesses 'crack the marketing code'.

Bob said: “One of the more positive outcomes of these tough times has been the adoption of digital support, with a plethora of live webinars, workshops and masterclasses available online.

“However, despite this welcome easy-to-access guidance, it can often restrict business owners to having to commit to a block of time during busy periods.

"That’s why we have launched our own self-learning programme, to give busy freelancers, founders and team members the freedom to learn at their own pace and break the zoom fatigue.

“Marketing is one of the most consistently requested topics for small business support, and so naturally, we wanted to make this issue the first in what we hope will turn into an ongoing and alternative avenue for small business support.

“We’d encourage anyone looking to grow their business and their own skills and knowledge, to head to our website and sign up.”

The Track was set up to support creative and digital start-ups, freelancers and entrepreneurs across West Sussex.

It was an initiative led by West Sussex County Council, with the support of the Coast to Capital LEP. The workspace will be operated by Town Square Spaces (TownSq), which also manages hubs in North Wales and Oxfordshire.

To sign up to the programme, visit www.thetrackbr.co.uk, tweet @theTrackBR or e-mail [email protected]