Little Squidges - the children's clothing brand that counts Mrs Hinch and Stacey Solomon as fans

Mum of two Summer Downer started Little Squidges as a hobby when she was 20.

Some of the loungewear
Some of the loungewear

She said: “My partner Sam was working crazy shifts at his previous retail job and I needed to find something to fill my spare time with.

“I bought a sewing machine from Hobbycraft and watched endless YouTube tutorials on 'How to use a sewing machine as a beginner". I hadn't used one before and was eager to learn.

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My auntie, at the time was pregnant and I searched Pinterest for easy/beginner sewing tutorials, baby bibs/bibdanas and baby rompers (up-cycled from a T-Shirt) come up so I decided to make a few, or at least try to make and gift.”

Summer and Sam

After posting her makes on her personal Instagram, demand grew for her made to order up-cycled t-shirt rompers.

Now 24-year-old Summer does the business full time alongside her partner Sam at their home in Eastbourne.

Through the website they sell t-shirts, handmade loungewear, dungarees and onesies.

Summer said: “We now have more than 100 design for our customers to choose and of course, all items are customisable as we print them from home.

Summer's workstation

“Now, as for handmade. Little Squidges is now split in two. Sam takes care of the printing side of the business where I am predominantly in charge of the handmade side of the business.

“After Sam joined me at home I decided to learn to use my sewing machine to its full advantage and also invest in some new and more advanced machines.

“So here come our best selling handmade loungewear sets, dresses, dungarees, leggings and so much more.

“ All of our fabrics are sourced from trusted suppliers overseas and shipped to us at home. We have converted our garage into a cutting and storage space for our fabrics and also Sam works here too printing garments and embroidering.”

Fans of Stacey Solomon and Mrs Hinch may recognise some of Little Squidges items as the mums have featured the clothes on their Instagram feeds.

“Stacey Solomon put her baby Rex in our clothing on Thursday, April 30. She shared it on her stories and our orders went wild.

“So much so, Sam has been able to quit his temp job in retail and return home to work on our business together again.

“We couldn’t thank Stacey enough.”

As with all independent businesses the coronavirus outbreak hit Little Squidges hard.

Summer said: “Almost instantly our sales evaporated due to concerns and worry with our customers about their income.

“Due to this and LS being our only form of income for both me and Sam reluctantly decided Sam needed to go back to working full time where he previously worked.

Sam and I both used to work here so we kept on very friendly terms with the management and colleagues so returning wasn't an Issue and Iceland welcomed Sam back with open arms."

But thank you to the exposure on social media it is looking brighter for the brand.

For the website, visit

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