MINISO opened to the public on Friday, December 13, offering its first 50 customers a £50 voucher.
The Eastbourne branch is the second in Sussex, with MINISO already occupying Churchill Square in Brighton.
Inside the store, you’ll find an array of fan-favourite collections, including collaborations with beloved brands such as Harry Potter, Hello Kitty and Friends, Disney, and My Little Pony.
A spokesperson for MINISO said: “Alongside these exclusive collections, the store features a selection of toys, plushies, collectibles, beauty must-haves, lifestyle essentials, and snacks.
"Whether you’re searching for the perfect festive gift, stylish home décor, or a little treat for yourself, this vibrant new store is sure to have something for everyone.”
Take a look below to see just some of what the store offers.
5. Take a look inside new Eastbourne shop MINISO
The store sells a huge array of cuddly toys Photo: Staff
6. Take a look inside new Eastbourne shop MINISO
One of the beauty stands Photo: Staff
7. Take a look inside new Eastbourne shop MINISO
Hello Kitty items Photo: Staff
8. Take a look inside new Eastbourne shop MINISO
Inside MINISO Photo: Staff