New ‘Buy Local’ campaign launched in Horsham

The Buy Local campaign has been developed by Horsham District Council to help local businesses who have continued to work tirelessly throughout the coronavirus pandemic to deliver vital services.

Businesses will be offered a variety of marketing materials and business support to increase both footfall and online sales.

The campaign will also highlight how local businesses have adapted to support public health guidelines, as well as reassure communities that town centres have reopened safely with enhanced safety measures in place.

Council cabinet member for the local economy Paul Clarke said: “A large proportion of every pound spent with a local business is re-spent locally, multiplying the local benefit of every purchase.

“Now with Christmas just around the corner I urge all residents to look to their local independent businesses for at least a proportion of their purchases, making their money work harder for the local economy.

“Look out for our forthcoming campaigns encouraging you to ‘Buy Local’ just that bit more than usual to help our town centres and communities thrive.”

Chairman of the Horsham BID - Business Improvement District - Willie Hamilton added: “Buy Local is a great idea. The time is now right to find our town and village centre community spirit again after the isolation of lockdown.

“Shopping is no longer just about going to the shops, it is about socialising and showing support for our communities.”