Drinks business brewed up in Sussex is aiming high

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A new drinks business aiming to become a major force across the UK has just been launched – born here in Sussex. Maharaja Drinks is the brainchild of Ipe Jacob, of Graffham, near Petworth, and his son Adam.

It aims to springboard India as the next global drinks powerhouse by acting as a major shopwindow and distributor for the subcontinent’s growing band of high-quality producers of not just teas and beers but also wines and spirits. India is already the third largest market worldwide for alcoholic beverages, spurring local manufacturers to up their game in recent years.

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Adam have traversed the sub-continent to handpick the very best in wines, beers, spirits, teas, coffees and soft drinks for UK consumers to buy online and for the Indian hospitality sector here. They have already signed-up some of Britian’s best known high-end Indian restaurants, like London’s Cafe Spice Namaste.

Their wines range from high-quality rich reds to zingy whites and a special selection of fancies like blended tropical fruit wines and delicious kombucha. Spirits include single malt whisky, rum, gin and vodka. Teas range from earthy greens to floral blacks, with coffee grown in the hill country and roasted in Bangalore.

Maharaja DrinksMaharaja Drinks
Maharaja Drinks

Ipe said: ”Our mission is to shake up what UK drinks enthusiasts understand of both India and its rich array of crafted drinks. We know that rapidly rising quality standards, improvements to the regulatory frameworks and reduced tax burdens on alcohol businesses in India have all driven a rise in entrepreneurship and start-ups in its domestic market, opening up doors for this new dynamic wave of disruptors in the UK beverage market.”

You can see what Maharaja Drinks has to offer at www.maharajadrinks.com

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