Google searches for Bognor Regis beach reach all-time high amid campaign to attract visitors

The ‘Space To’ campaign encouraged people to choose Bognor Regis as their beach destination during the summer, by highlighting its suitability for a socially-distanced day out.

An image of an uncrowded beach featured on the advertising material, which appeared on buses, telephone boxes and newspapers within a 40-mile radius.

It was a stark contrast to the photos of crowded beaches in Brighton and Bournemouth which were appearing in the press.

The message was also amplified on radio and on social media.

The campaign came about thanks to a partnership between the Bognor Regis Regeneration Board and Bognor Regis BID.

Jason Passingham, BID Chairman, said: “As we’d seen from newspaper reports, people who aren’t lucky enough to have an amazing seafront on their doorstep were searching for uncrowded beaches to visit.

“The “Space To” campaign was really effective in showcasing Bognor Regis’s seafront as a means to encourage people to visit the town.

“And whilst we don’t take credit for the amazing weather this August, it was fantastic to see so many people – all with enough space to socially distance – really enjoying their time on the beaches at Bognor Regis.

“The most interesting evidence to show the campaign worked is the fact that Google searches for ‘Bognor Regis Beach’ were the highest they’ve ever been during the time the campaign was running.”

Bognor Regis Regeneration Board Chairman, Raof Daud, said: “The Board was delighted to work with Bognor Regis BID on this campaign, which complements and reinforces the activities of key stakeholders, working together for the benefit of the town and local community.

“The value of partnership in responding to the challenges post Covid-19 has never been more important and we look forward to working with BR BID and others on further steps to promote and improve the town centre for everyone.”