How Brighton-based Crunch is revolutionising accounting for freelancers and businesses alike

Crunch, a Brighton-based online accounting firm, is revolutionising the world of accounting with its unique blend of technology and personalised service, offering a lifeline to the city’s growing freelance and business community.

The Story Behind Crunch

Founded in 2007 by Darren Fell, Crunch was born out of a simple yet powerful idea: to make accounting easier, more accessible, and more affordable for freelancers and small business owners. Darren, who had previously founded the successful email marketing company Pure360, recognized the challenges that small businesses face when managing their finances. He saw an opportunity to create a service that combined cutting-edge technology with expert human support, offering a comprehensive solution that could meet the needs of modern businesses.

“Traditional accounting services were often expensive and inaccessible to smaller clients,” says Fell. “We wanted to change that by providing a service that was not only affordable but also incredibly easy to use. By integrating technology with expert advice, we’ve been able to offer something truly unique.”

An Innovative Approach to Accounting

What sets Crunch apart from traditional accounting firms is its innovative approach. At the heart of Crunch’s service is its cloud-based software, which allows clients to manage their finances from anywhere, at any time. This software is designed to be user-friendly, enabling even those with no accounting experience to navigate their finances with confidence.

But Crunch is more than just software. The company offers a hybrid model that combines the efficiency of automation with the personalised touch of experienced accountants. Clients can easily access real-time financial data, generate invoices, track expenses, and file taxes—all while receiving unlimited expert advice tailored to their specific needs. This combination of technology and human expertise ensures that clients get the best of both worlds.

Supporting Brighton’s Freelance and Business Community

Brighton is home to a burgeoning community of freelancers and businesses, many of whom have turned to Crunch for their accounting needs. The city’s entrepreneurial spirit is reflected in the diverse range of clients Crunch serves, from tech startups and creative agencies to independent consultants and local retailers.

One such client is Emily O’Brien (of Create Serendipity), she was looking for accounting providers that wouldn’t treat her as just a number. This is why she turned to Crunch, “everyone I’ve dealt with at Crunch is very friendly and supportive, and I’ve received excellent service in complementing all my accounting needs,” she shares.

Emily particularly values the guidance from her client manager, Patrick. “He has guided and taught me so much throughout the years and made it simple for me to understand what I need to do and why.” She goes on to say that she appreciates the balance between managing things autonomously whilst also having the opportunity to pick up the phone when needed.

Another business, Dragom Marketing Consultancy, has also benefit from Crunch’s services. ““The best thing about Crunch is definitely the people working there. Don't get me wrong, the software is powerful too, very easy to use, and super quick to set up,” she says. “But in a world where everything is automated, the access to advice and the collaboration with actual accountants made this a no-brainer for me. And if you think of the costs involved, it's hard to beat what Crunch has to offer.”

While there may be other accounting alternatives, none of them get the balance between accounting software and accounting experts like Crunch do. It’s a sentiment that many echo, from their new joiners to long-standing clients. It’s clear that they get the best of both worlds so that they’re able to manage their business more efficiently.

Crunch’s Role in the Community

Beyond its innovative services, Crunch is deeply committed to supporting the Brighton community. The company regularly offers free resources and educational content to help entrepreneurs navigate the complexities of running a business. This community-focused approach has helped Crunch build strong relationships with local clients and has established the company as a trusted partner in their success.

“We’re proud to be based in Brighton, and we’re passionate about helping businesses thrive,” says Darren Fell. “Our goal is to empower freelancers and businesses with the tools and support they need to succeed. When they grow, we grow—and that’s what it’s all about.”

The Future of Crunch

As the freelance economy continues to expand and more businesses emerge, Crunch is poised to play an even greater role in the accounting landscape. The company is continually enhancing its software and services to meet the evolving needs of its clients, ensuring that they remain at the forefront of the industry.

With its innovative approach, commitment to client success, and deep roots in the Brighton community, Crunch is not just an accounting service—it’s a partner in the journey of every freelancer and business owner who chooses to work with them. And as Brighton’s business scene continues to flourish, Crunch will undoubtedly remain a key player in its ongoing success.