How digital signage can boost your Sussex business
A Sussex-based digital signage network is on a mission to help local independent businesses get noticed – by hosting screens that can earn them extra revenue from advertising.
Blue Billboard offers the free installation of digital signage displays in business premises, as well as managing advertising on those displays.
Gyms, hairdressers, Football Clubs, Healthcare and repair garages throughout Sussex have all had the screens installed, which offer owners the chance to earn a percentage of the advertising proceeds too.
“It’s a great chance to make the most of the footfall in or around your business, by advertising the services you offer as well as other local businesses,” explains Justin Howard, who founded the firm with David Godding.
“On our standard package, firms can advertise their own products and services with a guaranteed minimum of 30 per cent of the screen time – it’s free to have a screen installed and there are zero upfront costs, just the power and the broadband needed to run it.”
Blue Billboard was established with the aim of helping local SMEs by sharing a percentage of the revenue from advertising, which will increase as the network grows. Potentially a retail unit could earn £3000 - £5,000 a month in additional income at full capacity.
“We are trying to help independent Sussex businesses that might have struggled recently due to Covid and Brexit,” he adds. “It’s simple to join the network and get the screens installed; we then give you access to our content management system so you can develop and upload your own content to your screen.”
He cites the example of a Hove sweet shop that installed a screen in their window during the last lockdown to promote its online sales site to passers-by on the busy street.
“Whether you’re having your hair cut, working out or just passing by people will always look at a screen if it’s there,” says Justin. “It’s a really good way to show off your products and services.”
Blue Billboard has also been catching the eye of advertisers keen to have their brand seen by hundreds of thousands of potential customers at a lower cost to traditional pay-per-click models in what the pair describe as “a hybrid of Google Ads, YouTube ads and TV adverts”. Some of these advertisers include the RNLI, Sussex Police, Chestnut Tree House, Care for Veterans and St Barnabas Hospice.
It makes a great source of passive income for local business owners as a percentage of each advertising campaign sold will be shared among the network of screen owners.
“That was the whole reason we created the concept – obviously we want the business to succeed but what we are really interested in is helping the communities that we live in and encouraging people to shop locally here in Sussex” adds Justin.
Blue Billboard is also one of only a handful of Digital Signage networks offering AI driven demographic and impression tracking. This incredible technology can measure customer sentiment, approximate age and gender, and footfall. This data is used to deliver amazingly accurate advert placement, meaning appropriate adverts are delivered to the right audience.
To find out more about how digital signage can help promote your local business and earn you money, or to advertise across the on the Blue Billboard network, visit https://bluebillboard.co.uk/