Tlaloc is set to launch at the Old Pier at the Selina hotel in Kings Road.
It will welcome customers from Wednesday May 19, serving brunch from 10am, bar snacks from 3pm and dinner between 6pm and 10pm.
The menu is inspired by Mexican gastronomy, using mostly local ingredients, and will feature classics like Pastor Tacos, Ceviches, and Mole – with the option for every item to be turned into a taco.
Tlaloc said turning its operation from pop-up residencies to a fully operating restaurant in partnership with Selina was ‘a big step for the business’.
A spokesman said: “We immediately fell in love with the space at Selina Hotel, for us it’s like going back in time to 1990s Acapulco.
“This inspires us to offer a modern take on Mexican food using fresh, seasonal and when possible, the best local ingredients.
“We want to give Brighton a piece of Mexico at the restaurant, our hospitality will be second to none and we hope to elevate the reputation of Mexican food.”
Tlaloc said it was ‘stripping away’ all the stereotypes of Mexican culture – so there will be no Fridas, Piñatas, Lucha Libre or anything considered a cliche.
“We want the food, wine and spirits to do the talking and we plan to offer a space where customers can sit, relax and be spoiled by our service while enjoying the sea views by the West Pier,” the spokesman said.
Hugo Carvalho, general manager of Selina Brighton, said: “We at Selina fell in love with Tlaloc, in line with our company ethos and Latin roots.
“We believe it will be an amazing addition to the culinary scene of Brighton.
“We trust the Tlaloc team in their expertise, passion and ambition to what is to be one of the best restaurants in the city.”
Bookings are now open – make your reservation here.