* Total exceeds previous record set in 2019 and is the highest in the marque’s 116-year history
* Sales growth was seen in all markets, with the strongest in China, US and Asia Pacific
* High demand for all models, particularly new Ghost and Cullinan, with order books extending well into the second half of 2021; Bespoke commissions also at record levels
* Company ‘optimistic’ for remainder of 2021
Rolls-Royce Motor Cars - whose global home is at Goodwood near Chichester - has delivered the highest-ever first quarter sales results in the marque’s 116-year history in the first three months of 2021.
The news will come as an enormous boost to the West Sussex economy as it begins to emerge from a year of lockdown and reinforces the county’s image as a great place to establish a business.
Between January 1 and March 31, the company delivered 1,380 motor cars to customers, up 62% on the same period in 2020 and surpassing the previous first quarter record set in 2019. Sales growth was seen in all markets, with the strongest in China, US and Asia Pacific.
Demand for all Rolls-Royce models is extremely buoyant, particularly the new Ghost launched in 2020, and the superluxury SUV, Cullinan, with order books extending well into the second half of 2021.
Bespoke commissions remain at the record levels seen in 2020, with a number of outstanding individual examples already delivered this year, including the Koa Phantom and Iridescent Opulence Phantom. All 20 of the Phantom Tempus Collection cars have been allocated to customers worldwide.
Reflecting on the results, chief executive officer Torsten Müller-Ötvös said: “We’ve responded to recent challenges with our customary boldness, imagination and inventiveness, underpinned by meticulous planning and a relentless focus on our customers’ needs and requirements.
“Every member of our extraordinary team, at the Home of Rolls-Royce at Goodwood and across the globe, has been crucial to delivering these remarkable results; their skills, talents, commitment and enthusiasm make us who we are.”