Take a look inside Eastbourne's new independent jewellery shop

Ellevera opened its doors in the Enterprise Centre on Saturday (October 19), celebrating with a launch party and a goody bag giveaway.

Owner and mother-of-two Tay Robinson said she was ‘so overwhelmed’ by the number of people that stopped by to show their support.

She said: “Saturday was buzzing and all the goody bags pretty much flew out with only a few left that went on Sunday!

"I'm just so happy!”

Ellevera – which is named after Tay’s two daughters – was set up two years ago, starting out with handmade polymer clay jewellery and eventually introducing metal-plated jewellery.

Recently, the brand introduced sister company Vee and Mi, which sells children’s items including cute animal-themed bags, sunglasses, hats and hair accessories.

The shop has also branched out to selling other handmade accessories and homeware – such as mugs, tote bags and trinkets – and stocks baby clothes knitted by Tay’s mum.

Speaking after the shop’s grand opening, Tay said: “There are no words in all honesty.

“My heart is full to the brim with the love and support I have been shown today. I’m just so, so overwhelmed by the love.

"Never in my wildest dreams did I think this would happen and I’m just so happy.”

Ellevera is already well-established in the local area, with Tay making regular appearances at markets across Eastbourne.

You can stay up-to-date with the business’s progress by following Ellevera Clay Co on Facebook.