Marks and Spencer's famous Percy Pig has been a huge hit since he was introduced into stores in 1992.
Percy is available in the form of sweets, chocolates, Easter eggs and advent calendars, and his popularity has spawned a range of friends including Penny pig.
But now Percy fans can, for the first time, buy Percy Pig soft toys - and one is life-sized.
Percy Pig soft toys
From September 15, when customers step in store they’ll be greeted with a smiling Percy in two sizes - choose between a larger limited-edition giant Percy toy (£25) at a statuesque 90cm tall, or a medium Percy toy (£15) standing at 60cm.
Percy’s biggest fan, Jonny Rhodes from Bristol, is so committed to the nation’s favourite pig that he sports a large Percy tattoo. As holder of superfan status, Jonny was given a sneak peek ahead of the launch.
He said: “The timing for this bad boy couldn’t be better - a hug from Percy Pig is just what we all need right now! Winter is coming and the nights are getting longer here in Bristol, so Percy is the number one house guest and I’d give his hugs a 10/10 for fluffy goodness.
"I’ve been a Percy fan for as long as I can remember, so being the first to see a real ‘life’ Percy for the first time is an absolute treat. I’m sure the rest of the Percy Pig fanbase will love these toys as well as the rest of the Percy range. What better way to kick the festivities off early than with a giant cuddly Percy Pig.”
This summer Percy Pig ice cream launched, selling over 70,000 tubs in the first four weeks. This addition has since been joined by new Party Time Percy sweets, which are a mash-up of six different fruity flavours and are already the number two top selling line in the range, just behind original Percy Pig sweets.
Other Percy Pig launches
- Percy piggy bank
- The Merry Percymas tin - full of Percy biscuits, which are sandwiched together with a special Percy flavoured filling.
- Percy sweet jar, which weighs a whopping 1kg and is filled with original Percy Pig Sweets
- Mini Percy pig toy with a pack of classic Percy Pigs included