From clutter to catwalk: local Sussex residents have just less than 20 days left to join this Great British Spring Clean fashion giveaway

In celebration of the Great British Spring Clean, running today up until April 6th, TOG24 is turning old into gold by encouraging locals to rediscover and reinvent their wardrobes.

With just 10 days remaining before the deadline, local residents are urged to act quickly to ensure Sussex locals are well-represented in this nationwide competition. TOG24 is looking for more participants from the South East of England and has extended the deadline to ensure talented locals have a fair chance to compete.

Participants are encouraged to dig deep into their wardrobes to rediscover hidden gems and breathe new life into items that may have been forgotten. The goal is to highlight creativity while encouraging smarter shopping, giving entrants a way to refresh their wardrobes without adding to fast-fashion waste.

Data has shown that the average Brit accumulates over £22,000 worth of unworn clothing over a lifetime, with most items left gathering dust at the back of wardrobes. This challenge offers entrants a perfect opportunity to rediscover these forgotten pieces and win new additions to complement their existing wardrobe.

The winning participant will showcase their styling expertise by creating a distinctive look that "will define the spirit of Spring 2025," demonstrating how thoughtful wardrobe choices can adapt to the UK's notoriously unpredictable weather.

The brand believes local creativity deserves national recognition and is eager to see what unique styles emerge.

Entries are open to all residents of Sussex aged 18 and over. Participants are asked to submit a brief statement, along with photos or any other material that showcases their creative process and the looks they've created from their existing clothes.

The winning entry will not only receive a £500 prize to spend on TOG24 gear, but will also have their outfit featured on the brand's website and social media channels - giving their style national exposure.

Submissions are open until Midnight March 31st, 2025, giving entrants plenty of time to perfect their upcycled designs. See the official challenge form for more details.

Those interested in participating in the TOG24 Wardrobe Refresh Challenge can find all the details and submit their entry at: https://www.tog24.com/blogs/journal/new-year-new-gear-join-the-wardrobe-refresh-challenge