Automated driving hype is dangerously confusing drivers, study reveals

Research launched today shows that 71% of drivers around the world believe they can purchase a self-driving car right now.

The astonishing finding is just one of many worrying perceptions uncovered by the study, which also showed that one in 10 drivers would be tempted to have a nap while using a so-called ‘Highway Assist’ system, such as Adaptive Cruise Control.

The #TestingAutomation study, commissioned by Thatcham Research, Euro NCAP and Global NCAP, has discovered potentially dangerous false impressions around the apparent Self-Driving capability of new cars and the safe usage of Highway Assist technologies.

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Matthew Avery, Director of Research at Thatcham Research comments: “Some carmakers are designing and marketing vehicles in such a way that drivers believe they can relinquish control. Carmakers want to gain competitive edge by referring to ‘self-driving’ or ‘semi-autonomous’ capability in their marketing, but it is fuelling consumer confusion. This is exacerbated by some systems doing too much for the driver, who ends up disengaged.

“Our message is that today’s technology supports the driver. It is not Automated Driving and it is not to be relied upon at the expense of driver attentiveness. The driver is in control and must always remain alert. If used correctly Highway Assist systems will improve road safety and reduce fatalities, but they won’t if naming and marketing convinces drivers that the car can take care of itself.”

“The lack of driver training and standardised controls, symbols and names for these features, is further muddying the waters for consumers,” suggests Avery.

Most drivers agreed, with 74% saying that all new car models should have standardised conventions for features such as Adaptive Cruise Control and Lane Keeping Aids.

In addition, 77% said they would be happy to watch a short training video or take an online course to better understand the functionality and limitations of a new car’s Assisted Driving technologies.

Automated Driving reality-check

Today, Euro NCAP has also released assessments of the assistance technologies in ten new cars, to help consumers better understand the limits of the systems.

The new assessments compared the performance of Highway Assist systems in ten cars: the Audi A6, BMW 5 Series, DS 7 Crossback, Ford Focus, Hyundai NEXO, Mercedes-Benz C-Class, Nissan LEAF, Tesla Model S, Toyota Corolla and the Volvo V60.

Michiel van Ratingen, Euro NCAP Secretary General said: “Euro NCAP’s message from these tests is clear - cars, even those with advanced driver assistance systems, need a vigilant, attentive driver behind the wheel at all times. It is imperative that state-of-the-art passive and active safety systems remain available in the background as a vital safety backup.”

Euro NCAP’s key conclusions[4] from these tests include:

· No car on the market today offers full automation or autonomy.

· Cars on the market today can provide driver assistance but this should not be confused with automated driving. The driver remains fully responsible for safe driving.

· Used correctly, this technology can help the driver to maintain a safe distance, speed and to stay within the lane.

· These systems should not be used in situations they are not designed for and should not be relied upon as an alternative to safe and controlled driving.

· Different manufacturers have implemented different approaches to the application of driver assistance technologies in terms of the level of assistance given to the driver.

· Euro NCAP’s tests assess and highlight these differences and the varying degree of driver support each manufacturer provides.

Avery comments: “These new Euro NCAP assessments are a heads-up for drivers on what these systems can and can’t do and starkly shows their limitations, proving beyond any doubt that they are not Autonomous.

“It’s a delicate balancing act for carmakers. Offer too much assistance to the driver and they disengage, offer too little and the driver thinks ‘what’s the point?’ and switches the system off.”