Butlers arrive at Butlins in Bognor Regis

The six butlers will be at Ocean Hotel and Spa’s guests’ beck and call to do anything from serving you breakfast in bed to organising and planning your day’s activities.

Dressed in hot pink and navy uniforms with tails and top hats, the butlers will be available from Easter.

Butlin’s operations director, Mike Crowther, said: “We’re sure the butlers will be a huge hit with guests, adding that extra bit of luxury to our premier hotel.

“Our families deserve to be spoiled when they come on holiday and we will be able to give them a taste of star treatment. Having a butler serve you breakfast in bed will be very popular especially with mums and dads – a real treat.”

The team butlers, who will have their own concierge desk, will be on hand to welcome guests and take them on a tour of the resort, book activities for families such as archery and fencing, arrange picnics and book dinner reservations. “Families want to make the most of their holiday and not waste a moment. So, as the butlers know the resort, numerous activities and entertainment so well, they can tailor-make individual itineraries,” said Mr Crowther.

Most of the butler’s duties will be free of charge, with just a £2 per person tray charge for breakfast in bed.