The research found that the most important factors for career happiness are job satisfaction (30%), good work/life balance (28%) and salary and benefits (25%).
And, according to REED, employers must think about offering employment packages that take into account flexibility as well as salary, in order to appeal to changing lifestyles.
The study also found that 29% of workers in the region have changed employer more than seven times over the course of their career. When asked why they swapped employer, South East workers reported better prospects (33%), better salary (28%), and boredom with their current role (28%) as the main motivators for this change.
Simon Baddeley, executive divisional director for REED in the South East, said: “In a candidate-led market like this, employers need to think hard about how they attract and retain staff.
“What this research shows is that although salary is very important, now we’re out of the recession it’s no longer just about pay – employers need to consider many other factors, such as flexible working and how they can offer the greatest job satisfaction. Workers are feeling more confident about the economy, and as such are feeling that they can ask for, and expect employers to give, a more holistic employment package.
“With 27% of workers in the region receiving no benefits in the last year, the fact that 13% are actively looking to look for a new role over the next 12 months is hardly surprising. This indicates that employers need to start taking action now, and really considering the perception of their brand and company culture to potential employees.”
The REED 2015 Salary and Market Insight report can be obtained www.reedglobal.com/salaryguide or by visiting www.reedglobal.com