Newhaven Coastguard is warning dog owners not to try and rescue their pets themselves if they go over cliffs after an animal died last week.
Newhaven and Birling Gap Coastguard and an officer from the RSPCA were called to Splash Point in Seaford after a member of the public reported that their pet had run over the cliffs.
The incident happened on April 8 .
The owner said the dog was chasing a bird but fell over the cliff edge.
A spokesman for Newhaven Coastguard said: “A Coastguard Rescue Officer was sent to the cliff edge in a harness connected to a safety line and confirmed he could see the dog.
“The cliff rope rescue equipment was rigged and a cliff technician descended approximately 175m to the beach below.
“The technician called on the radio to confirm that sadly the dog was deceased.
“We recovered the Springer Spaniel to the cliff top to be reunited with its distraught owners, who were not local.”
The coastguard is now warning people not to try and attempt a rescue if a pet falls over the edge of a cliff.
The spokesman added: “If your dog gets into difficulty on the cliff please do not attempt self rescue.
“Call 999 and ask for the Coastguard.
“We have the training and the equipment to assist you safely.”
Tragically it is not the first time a dog has fallen to its death in the Express newspatch.
In 2013 two dogs, one of which was a Labrador, fell in two separate incidents at Beachy Head and Birling Gap.
Experts said some of the dogs are often chasing seagulls, rabbits and butterflies and are oblivious to the dangers below.
The month before Newhaven lifeboat was called to Rough Brow where a dog had jumped off the cliffs.
In the summer of 2013 dog Lola was the only dog to survive a fall from the cliffs at Seven Sisters in 23 years.
Lola’s owner was out for a walk along the cliff tops about 30 foot away from the edge.
The dog chased a bird and plunged into the sea.
Newhaven Coastguard advises owners to keep their dogs on leads when they are near cliffs.
It also said people should never go after their pets into the water.
They should not even look over the edge.
The ground can be loose and crumbling.