Shopkeepers in Hailsham are being invited to take part in this year’s Best Shop Christmas Window Display competition.
Traders across the town are encouraged to create bright and decorative displays with a special award being given for the best efforts before judging which takes place on Monday December 15.
The competition is based on the criteria that covers all aspects of Christmas, including overall impression and visual impact, creativity and ideas and innovative themed displays.
Millies of Hailsham scooped the coveted award last year, wowing judges with its front window display which incorporated a traditional Christmas theme, with plenty of evergreens, wreaths and candles to get people into the festive spirit.
Previous winners of the competition include The Link Bookshop, Focus Opticians, Fine Floristry, Bloomfields Florists, Paydens Pharmacy and Hailsham Cellars.
Cllr Nigel Coltman, chairman of the Town Council’s Business Enterprise Committee, said: “In the busy Christmas period, when the competition between retailers to attract the festive shopper is arguably more evident, a well designed and attractive Christmas shop window is of big importance. All Hailsham town centre retailers are being asked to dress to impress!”
“The increase in town centre retailers setting up festive window displays, together with the high standards demonstrated, has made it extremely difficult to pick out the winners in recent years.”