Flexible bus tickets limited edition iced cream and in the South Downs this summer

The Discovery ticket, officially launched in the South Downs on July 2, allows unlimited, one-day travel across the region for £12.50 for a family.

Nick Stewart, campaigns and identity project manager, South Downs National Park Authority said: “We hope the Discovery ticket will make our popular attractions and beauty spots easier to visit and better value for money by bus, giving visitors even more of a reason to leave the car at home and explore the South Downs with the kids this summer.”

The ticket comes after new local research showed that whilst many Sussex residents are keen to travel by bus 56% think it’s difficult to visit favourite places and 33% worry about the cost of getting there.

But the research also showed that top days out for Sussex residents include Arundel Castle, Petworth House and Park. Seven Sisters Sheep Centre and Lewes Castle, all of which are accessible via the new Discovery bus ticket.

Another incentive to explore the region this summer is a new limited edition ice cream flavour, voted for by Sussex residents and created by local Downsview Farmhouse, which launched to coincide with the ticket roll out.

A picnic in the fresh air proved a favourite South Downs activity for 72% of Sussex residents in the research, and many chose the cream tea flavoured ice cream, containing strawberries, clotted cream and poppy seeds, as the taste that conjured up their experiences of the South Downs.

For one day only on Saturday July 5, this exclusive ice cream flavour was available for £2 per cup at selected locations across the South Downs.

Share your picnic experience on Twitter #DiscoveryTicket. For information visit www.discoveryticket.co.uk or follow @sdnpa on Twitter.