Flying the flag for quality

Awarded to beaches which meet a set a strict criteria and standards, the award is run by the environmental charity Encams and replaces the Seaside Award.

Among the considerations every beach granted the award has to meet are offering clean sands free of litter and dog fouling, giving consideration given to pedestrians' safety on and around the beach, providing good access and having facilities that are clean and in good working order.

Norman Dingemans, Arun District Council's cabinet member for economic and cultural development, said: "It is great news that Littlehampton beach has been recognised as one of the best in the country.

"Residents have always known this is one of the best beaches in the country but it is tremendous to be recognised nationally in the first year of this prestigious award scheme."

He added: "The award recognises family-friendly seaside resorts and should help boost visitor numbers in Arun.

"It is a mark of excellence for the very best beaches in the UK and we are very proud that our beach has met the very high standards required to secure such a status."