Visitors have been flocking to a firm of caravan parks in 1066 Country as it recorded its busiest ever summer season.
Park Holidays, which has sites at Beauport St Leonards, Coghurst, Winchelsea and Rye said that the good weather this year and an influx of tourists had swelled numbers.
Bookings in July and August were 14 per cent up on on the same two months last year.
Staff had worked flat out through the summer months to cope with demand.
The company says that the superb spring weather helped to focus many peoples’ minds on British holidays, and that bookings were already well ahead of targets by April.
It believes that many of its guests in 2014 were taking their first UK holiday for a number of years, and turning their backs on overseas destinations.
Tony Clish, Park Holidays UK director, said: “This was a correct decision given that southern England was often hotter than many Mediterranean countries during parts of July and August.
“There was also a marked increase in the number of continental visitors from mainland Europe to his company’s Sussex parks in summer especially from Holland and Germany.
“Especially encouraging, was that many people who spent their main summer holiday at the parks had re-booked for a short break in autumn.
“I would also like to pay tribute to tourism authorities in the south of England who have done an excellent job in promoting the area and highlighting its potential.”
Mr Clish paid tribute to the staff at the parks who worked throughout the “flat-out” summer most of whom live in the Hastings area.
He added: “Bookings for autumn are extremely strong, and are also extending in the winter months which is mirroring the trend for people to take more breaks right throughout the four seasons.
“This year, our parks in Hastings and St Leonards will be closing for just a couple of weeks in February, helping to make East Sussex a truly year-round holiday destination.”
Last week the Observer reported how hoteliers had enjoyed one of their best Septembers for seven years. The Hastings and St Leonards Tourism Association reported 20 per cent more visitors for last month compared to September last year. According to a national newspaper report, September was set to be the driest in 50 years. The driest ever recorded in the UK was in 1959 when just 23.8m fell during the entire month. The forecast for this weekend is sunshine and showers.