Littlehampton car dealer’s national award

Cuff Miller, in Horsham Road, received the Ford Motor Company’s Chairman’s Award, after customers gave it top marks for customer service.

The award was given out for the quality of service the dealer provided for sales, and places the business in the top five per cent of Ford car traders in the whole of Europe.

Previously, it won the award for its after-sale service, which includes the repairing and maintenance of cars brought into Cuff Miller.

Littlehampton’s MP Nick Gibb was also there to celebrate the dealer’s success.

Mr Turner said: “Because we are a bit like a David among the Goliaths here, where there are some really big car dealers, we have to do things that are different and better and that’s the way we survive.

“Research proves the most important thing is the reaction of previous customers when a customer is looking to make a choice.

“We have a page on our website where customers have given testimonials about our service and what they think of us.”

Cuff Miller was also presented with the Investors in People award, which recognises the training and support it gives to its workers.

Mr Turner added: “That is the way we look after our people and the training we provide.

“It all goes back into the customer experience.”